What is reputation marketing?
Every company knows that customer referral is one of the most powerful ways to promote and grow your business online. Unfortunately, the problem with customer referral is it is limited. Research shows that a happy customer is likely to tell one other person about their good experience, while a disgruntled customer will usually tell 8 to 10 people about their negative experience. What if there was a way to take your happy customers experience and promote that experience to get more customers and grow your business? Welcome to the world of reputation marketing. An online marketing strategy to let others tell about your company’s outstanding service. You may remember this quote for school, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” – Archimedes. Reputation marketing is definitely a way to move your business to another level.
How does it work?
First we start with measuring and monitoring your present online reputation. Then we gather your online and offline quality reviews and publish them to the world. We use Social Media Accounts, Online Business Directories, Video Sharing sites and more to make sure your potential customers know that you are a quality company. What’s really great about all this is it is your satisfied customers that are telling others about your company!
We’ve even developed a 5 star educational program to train your employees on the importance of online reviews. You see, to be successful with reputation marketing it is important that we create an environment motivates your customers to tell others about your quality of services. We also have a media center to help promote your business with banners, business cards, flyers, book marks and other physical products. We developed a special android ap that allows your customers to post their review of your service to their personal accounts. Don’t worry the ap is secure and it’s quick and easy. What happens if you get a negative review? Got you covered. We have a built in process that gives you the opportunity to respond to any negative reviews, and hopefully using our training system, you can turn that negative review into a positive one. Everyone has a bad day and no one company satisfies all, but if you are a quality company, then there are plenty of customers looking for you. Reputation marketing is a powerful way to put you in front of potential customers.
Customers Trust Online Reviews!
What is really amazing about online reviews is the level of trust that comes from those reviews. Brightlocal did a study and they found that 79 percent of customers trust online reviews and they trust them more than they do an editorial about a business written in a major media channel. That puts the trust level of online reviews second to only a personal recommendation of a company by a friend. I hope you see how powerful these reviews are and how important they are for your company.
Use Your Marketing Lever!
Regardless of what type of business you have, your potential customers are going online and researching your reputation. You can do a Google search and find your reviews online, however it is much more than Google reporting on your company’s reputation. Business directories and or citation sites are also are collecting data on what is being said about your company. Reputation marketing is taking your satisfied customer reviews and using them to promote and grow your business. Let’s be realistic, if you are doing any type of work at all you will get a bad review and unless you are using your lever (reputation marketing) to move reviews positively, it can hurt your business for a long time.
Do a Google search for a particular business and one of three things happen. You either notice the company has no reviews, a few reviews, or more than 10. The reason I say more than 10 reviews is because research is showing that a company must have at least 10 reviews, for those reviews to be considered trustworthy. Many companies search online and find they have no reviews. They mistakenly believe that this is a good thing, when in fact it is not. To be considered trustworthy Have 1. No reviews, 2.) A few reviews, or 3.) More than 10 reviews. Some companies have no reviews and believe that is a good thing, it is not. Research is showing that company must have at least 10 reviews to be considered trustworthy.
If you are a quality company then your good reviews deserve to be online. Don’t let your competition out shine you or what is worse undermine your quality service with a bad review. Your reputation is now your brand and it is important for the growth of your business. If your business is going to grow then your reputation must be a good one! Call us today and let us show you how we can help you grow your business by growing your online reputation!